KFC's new campaign emphasizes that nowadays when we don't know what to believe, it creates a trustworthy space. And that safe space is KFC's chicken. 

The campaign was launched with great mystery, unbranded for a week. Starts after a week of mysterious teaser activity, this interesting campaign was full of creative clues. The cryptic, gut-wrenching teasers came from KFC, the symbol of chicken.

Kate Wall, KFC's Chief Marketing Officer, said of the teasers: "We hope to capture the power of intrigue as we prepare for our biggest brand campaign yet. KFC's signature unbranded event is designed specifically to encourage conversation among KFC fans." Martin Rose, Creative Director at Mother, added: "As one of the UK's most iconic brands, KFC has a hugely loyal following. With such a huge fan base of chicken lovers, we're bringing their passion to the forefront with Believe in Chicken."