Volvo conveys how important driving safety, human life, and seconds can be in a touching movie effect with the campaign for its new model, EX90.

Volvo, the automaker that has always based its global marketing communication on the theme of 'safe driving' and is famous for usually scoring the highest in accident simulation tests, emphasizes this well-deserved reputation in the most emotional way in the advertising campaign for its new model EX90.

In this movie, where the dose of tension and emotion is skillfully balanced, Volvo once again reinforces the 'safe family car' claim it has been making for years with a narrative that moistens the eyes.