Instagram now allows users to see which seconds of Reels content received likes, comments, saves, or shares. This data is not just a statistic for content creators, but also a powerful roadmap for shaping content strategy.

The interaction rate plays a critical role in a Reels video getting high views. Therefore, analyzing which seconds attract attention is of great importance in terms of creating a strong start and strategic ending for subsequent content. A flow that keeps the viewer's interest also ensures prominence in the algorithm.

For example, if the highest engagement in a video occurs in the first 15 seconds and the last 2 seconds, the opening section of the next content should be prepared more strongly. Additionally, adding clear calls to action such as “follow, save, send to a friend” at the end of the video can increase the engagement rate and boost view counts.