Tchibo calls out to coffee lovers by saying, “Celebrate This Passion.” Within the scope of the anniversary, Tchibo draws attention with a campaign designed with the support of AI in the entire visual world, from the commercial to the outdoors.

All the visuals used in the campaign were designed with the unique features of different AI tools. Simultaneously utilizing various platforms such as Sora, Klingai, Magnific, Midjourney, Runway, Hailuo, ChatGPT, Suno, Flux, and Mystic, these designs accelerated the creative process and enriched the visual narrative.

During the production process, 100+ characters were designed, and after a detailed selection process, 4 main characters that are difficult to distinguish from real people were selected. 1000+ video variations were produced for the commercial, and the most appropriate scenes were combined to create the final version. AI was actively used in character creation, video production, music selection, and post-production.