With the “My First Match” campaign, Ülker offers an unforgettable experience to fans of the big four teams who have never had the opportunity to watch a match at the stadium. These fans, who were identified through social media, were specially invited and hosted in boxes. The campaign emphasizes the brand's love for football by strengthening the sense of fandom.

In the first phase, visually impaired the Karadayı family who dreamed of going to a Beşiktaş match, Fenerbahçe fan Mehmet Cebe, the Akalın family who wanted to watch a match with their newborn baby, and Trabzonspor fan Yaman brothers were hosted. The experience was enriched with surprises such as special souvenir tickets, welcome banners, signed jerseys, and museum tours.

The campaign was prepared by Medina Turgul DDB and directed by Sertaç Yüksel. Ülker is currently taking applications through the project's website. This initiative stands out as a successful example of the brand's strategy to establish an emotional connection with fans.