Youtube, an online video sharing and social media platform, announced a new development to its users. This development made over Youtube Shorts is in a way that will make the brands promoting on the platform and their service collaborators happy.

The Glossier brand became the first brand to sell through Youtube Shorts, a TikTok-like feature of Youtube.

Glossier is a well-known brand with 150,000 subscribers on YouTube right now. Glossier shared a post on his Youtube channel and announced the contest with singer Kehlani. The product sold was Glossier's newest eyeliner, No.1 Pencil.

Glossier not only works on Youtube but also works with more than 100 content producers to promote eyeliner. The brand held a competition with the hashtag #WrittenInGlosier. The competition, which started on June 8, will end on June 23. This work by Glossier with Youtube shows that the platform is moving towards becoming a place to shop. We can say that YouTube Shorts will be a place that attracts the attention of brand owners and content producers in the coming days.