TAB Gıda launched a powerful advertising campaign against disinformation through the “Know What You Eat” platform. The series of three films prepared with the slogan "Don't Believe Everything You Hear!" transparently shares information about the company's brands and encourages consumers to question the source of information.

The campaign emphasizes TAB Gıda's ecosystem based on local production. The films convey the transparency and quality approach in Burger King's production and supply process, from the additive-free Whopper made from 100 percent beef to the locally produced potatoes used in the restaurants, in a fun language.

The commercials published on digital channels aim to bring TAB Gıda's principles of quality and transparency to a wider audience. The "Know What You Eat" platform continues its mission of providing accurate information and reinforces its trust-based and open communication with visual expression.