Vans' Giant Shoes Walk Around the Streets of New York
Vans' Giant Shoes Walk Around the Streets of New York
Adopting streetwear, Vans took the enormous shoes he designed for the launch of his new collection for a walk on the streets of New York and drew a lot of attention. The brand, which has signed an incredible campaign for its new collection MTE (Made for The Elements), appears to be talked about for a long time in the industry and will be etched in the minds of those who see the shoes on the streets.
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Within the scope of the campaign, Vans created huge 3-meter shoes and dressed the Sk8-Hi MTE-3 model, one of the collection's pieces, on an automobile. When looking at the cars going at the same time from a distance, it almost seems like a pair of shoes walking. Inviting passers-by to the vehicle and the subsequent conversations resulted in the appearance of vivid visuals. At the same time, Vans provided a pair of shoes to individuals who wished to try out the collection's products.
The campaign's signature is GUT, a creative agency based in Los Angeles. The shoes, which are made with cold weather in mind, are the campaign's most important component.