One of the most remarkable trends on social media: ChatGPT-supported starter packs! Users are now involved in the process of creating not only visual but also digital characters. Those looking for a fun and creative answer to the question “Who am I?” define the parts that reflect themselves to ChatGPT, and then artificial intelligence creates a “starter pack” specific to the user with this information.

These digital figures humorously reflect the digital identity of the individual, from their coffee preferences to the shoes they wear, from the music they listen to to their professional jargon. This trend, which is spreading rapidly, especially among Generation Z and young content creators, has a viral potential on social media in terms of both originality and shareability.

For brands, this trend offers an unmissable opportunity. Starter packs are a highly creative platform to engage with users, turn them into content creators, and offer personalized experiences.