Instagram is here with four innovations that will delight creators and brands! The platform is redesigning the user experience to increase the engagement of Reels content, expand reach, and make storytelling more powerful. Here are the highlights:

Simultaneous Sharing: When sharing a Reels video, it is now possible to automatically publish the same content as a Story. Simply activate the “Your Story” option in Reels settings.

Encrypted Reels: A big innovation for those who want to offer exclusive content to specific audiences! It is now possible to put a password on Reels. With this feature, it is much easier to create campaigns and fun, interactive content.

Reels Overlay: With this feature added to Reels editing tools, videos can now be overlaid with extra images or video overlays for a professional look.

Reels Acceleration: Users can now watch Reels at 2x the speed. This feature, which is activated by pressing and holding the right or left edge, is a candidate to increase viewing rates.