McDonald's Malta has launched a campaign aimed at raising environmental awareness. The campaign is based on the fact that fast food culture and its rapid consumption habits contribute to environmental problems. 

McDonald's Malta intends to use its brand to promote sustainability by showcasing its packaging in natural environments, reminding customers about recycling. The campaign emphasizes the "double standards" of insisting on keeping our homes clean and orderly while not showing the same care for food packaging. This initiative reflects the company's goal to combat environmental issues and take steps towards a more sustainable future. The campaign was prepared by TBWA\ANG.