Barilla, the iconic name of Italian cuisine, has signed a meaningful collaboration with Formula 1, the pinnacle of motorsports. Barilla is now the official pasta sponsor of Formula 1! This strategic partnership brings together two powerful brands that share values such as excellence, passion, and quality.

Announced on April 11 at a press conference in Bahrain, this partnership attracted great interest from the gastronomy and sports worlds. Speaking at the event, Barilla Group Vice President and former F1 driver Paolo Barilla emphasized the connection between taste and speed by saying, “There is no better reward than a well-deserved plate of pasta after a race at the speed of light.”

Stefano Domenicali, CEO of Formula 1, described this collaboration as “the harmony of passion and heritage” and said Barilla will add a brand new flavor to the track atmosphere. This collaboration is not limited to the name partnership. Barilla will bring the energy of Formula 1 to the tables with Barilla pasta bars in the Paddock Club areas, trackside advertisements, and global digital campaigns.