Adidas TERREX has created a new experience that combines city life with the spirit of nature. The TERREX Liveboard, set up at the entrance to Akaretler, offers outdoor enthusiasts the opportunity to explore the brand's products designed for challenging weather conditions up close. The glass-enclosed special area serves as a small escape point within the city's tempo for 10 days.

Supported by wind and rain simulations, this 10-square-meter area brings the feeling of being alone in nature to the urban environment. The camping experience with adidas TERREX products throughout the event also offers a live show to street visitors.

Onur Demircan, Senior Marketing Director at adidas Turkey, states that people's desire to reconnect with nature was the starting point for this idea. The project, which brings together the spirit of nature and the hustle and bustle of the city in a single frame, aims to inspire a more connected and curious life towards nature.