Greta Gerwig's promotional tour for the Barbie movie is getting more and more extravagant. With news like Barbie's Dreamhouse being available on Airbnb and various brands releasing Barbie collections, Barbie seems to be reigning over the world. The Barbiecore trend is turning into a complete lifestyle, especially as the movie's release date approaches.

During the London premiere on July 12th, the city was painted pink. Celebrities like Margot Robbie, Ryan Gosling, America Ferrera, Issa Rae, and Simu Liu walked into the pink carpet while fans eagerly lined up.

On Twitter, discussions about Margot Robbie's pink carpet outfits from the Seoul premiere and the surprise birthday celebration held for Robbie in front of the Barbie Dreamhouse continue to fuel the Barbiecore movement, painting the world pink.

In London, to further enhance the excitement of fans, Barbie-themed glowing buses were created. Margot Robbie wore a pearl-colored Vivienne Westwood dress, inspired by the original Barbie launched in 1960. And finally, Barbie's eccentric pink car parked next to the London Eye.