Bosch Türkiye’s Mother’s Day ad, titled “A Real Mom Story,” quickly generated widespread buzz on social media. At the heart of the ad was a dialogue that gave the impression of two women meeting in a store and talking about their children. At the end of the film, it was revealed that the “child” in question was actually a pet dog, and the narrative unfolded through the lens of care and the bond between them. The ad sparked a range of opinions among the public.

While some users viewed the commercial as an inclusive narrative that approached the concept of motherhood from a different angle, others argued that it devalued the concepts of motherhood and childhood.

Following the backlash, the commercial was taken down. The controversial piece sparked a new debate in the advertising industry regarding social values, forms of representation, and the boundaries of creative storytelling.