Boyner expresses the love children feel for their mothers with a sincere language with its “Don’t Change, Mom” campaign prepared for Mother’s Day. Inspired by real mother-child dialogues, the commercial features children telling humorous expressions about their mothers’ habits: “She only calls me 7-8 times a day, right, mom?” These dialogues emphasize the uniqueness of mothers and the children’s devotion to them.

As part of the campaign, “Don’t Change” cards are presented to customers shopping at Boyner stores. Special notes added to these cards add an emotional touch to the gifts. This application is a sincere thank you to mothers and reminds them of their value once again.

The campaign, prepared by Punch BBDO and produced by Norr, is featured in outdoor, newspaper, digital, TV, and radio channels. Directed by Hande Türkel, the film once again reveals the place of mothers in our lives by offering familiar and emotional moments to the audience.