Spotify’s change to its app logo quickly became a hot topic among brands on social media. The disco ball effect in the new logo turned into a quick and fun content opportunity, especially for brands with strong visual identities.

Brands like Duolingo, IKEA, and KitKat shared posts adapting their own logos and app icons to this new visual language. Instead of using a direct advertising tone, the content featured a humor-focused approach that quickly responded to current events and aligned closely with the platform’s culture.

These posts serve as excellent examples of how brands can turn even minor shifts in the news cycle into social media engagement. In particular, visual jokes that users can easily understand significantly contribute to making brands appear more approachable and up-to-date.