Knorr took its slogan “Iftar time is Knorr time” to the streets this Ramadan. When iftar time comes, city life doesn't slow down. People getting off the subway, rushing to catch the ferry, those who just finished work, or those on duty are all breaking their fast at the same time. However, not everyone can be at the table at that moment. The campaign focused precisely on this everyday reality.

Hot soup was served at the city's busiest spots during iftar time. The initiative began on February 20 at the Kadıköy Söğütlüçeşme Terminal and Beşiktaş Market and was completed on February 23. Distributions were planned according to iftar times and located in areas with heavy foot traffic.

This initiative was not conceived solely as a product distribution. The message was aligned with a real-time need. It demonstrated that even if everyone in a big city cannot gather at the same table, it is possible to be part of a shared moment through a small gesture.