The movie “How to Train Your Dragon” comes to life not only on the big screen but also in children's menus with the cooperation of Burger King. The campaign offers a special toy collection consisting of figures of popular characters from the movie.

The highlight of the collection is that each figure is detailed and faithful to the original design. From Night Fury Toothless to Kancadish, from Stormfly to Terrible Terror, the beloved characters appeal to the world of children as well as adult collectors.

Burger King transforms the kids' menu from a simple meal into a gateway to the story universe. This strategy aims to appeal not only to children but also to parents who are close to nostalgia. Licensed toys still stand out as an effective way to strengthen brand loyalty on an emotional basis.