In the wide world of social media, creators often turn to visual-focused platforms like TikTok and Instagram. However, freelance content producer and creative agency co-founder Valerie Chapman argues that LinkedIn is actually an overlooked goldmine. 

“LinkedIn has as good an infrastructure for creators to monetize as TikTok, if not better,” Chapman says, adding that those who see the platform only as a professional network are missing a huge opportunity. 

According to Chapman, content creators make a big mistake by thinking of LinkedIn as a platform for job applications only. However, LinkedIn offers unique opportunities to build an effective personal brand and monetize it.