OpenAI has opened its ChatGPT advertising platform to businesses based in Türkiye. Advertisers can create and manage campaigns through Ads Manager, which remains in beta. The platform allows brands to show relevant ads while users research products or compare options.

Advertisers can set budgets and track impressions, clicks and spending through tables, charts, and downloadable reports. These tools help them compare results across ads and adjust campaigns, providing measurable information about this channel’s performance.

However, buying advertising does not mean buying a place in ChatGPT’s answers. According to OpenAI, ads appear below responses, are clearly labelled as sponsored, and do not influence answers. Advertisers receive aggregated performance information, rather than access to users’ private conversations with ChatGPT.