Google is enabling users to try on clothes on real models before making a purchase through a new shopping feature. With a focus on artificial intelligence, Google allows users to see how clothes will look and their details on real models. This feature is just one of many to be launched on the Google Shopping platform in the coming weeks.

Google's virtual product try-on tool predicts how a garment will fit on individuals by trying it on models in different poses, taking into account all the details. Users in the United States can now try products from brands like Anthropologie, Everlane, H&M, and LOFT on real models through Google Shopping.

Google's virtual product try-on feature is developed on a new diffusion-based model, which includes models such as Stable Diffusion and DALL-E2.

This feature, which will eventually include men's clothing options in addition to women's, offers a realistic experience with different size options and skin tones. Google's AI-powered shopping experience aims to provide customers with a unique service, reflecting the progress of tech giants in the field of virtual product try-ons.