Happy 20th Birthday, Pumpkin Spice Latte!
Happy 20th Birthday, Pumpkin Spice Latte!
Starbucks' iconic drink, Pumpkin Spice Latte (PSL), celebrated its 20th anniversary this fall. To make this special anniversary unforgettable, Starbucks pampered PSL enthusiasts with a nostalgic varsity jacket and themed temporary tattoos, embracing them with the warmth of pumpkin spice.
Collaborating with the creative collective KidSuper under the leadership of Brooklyn-based artist Colm Dillane, the Team PSL Varsity Jacket was designed with the rich colors of fall. The eye-catching jacket features details of rusted leaves on its sleeves and on the back, embroidered letters "PSL" and the phrase "A Little Spice is Always Nice". Inside the lining of the jacket, Dillane's unique handwriting and illustrations can also be found. Among these special illustrations, expressions like "Worth the Wait!", "PSL is Love", and "Happy Fall" stand out.
Regarding the topic, Dillane said, "Designing this jacket in partnership with Starbucks was a fantastic experience. Capturing the essence of fall and PSL, I transformed my creative vision into a wearable piece of art."
But the unique anniversary celebrations weren't limited to just the jacket. On October 10th, the official birthday of PSL, themed temporary tattoos were given as gifts to customers ordering PSL in Starbucks stores in the US and Canada.
Moreover, Starbucks prepared a playlist consisting of hit songs from 2003 to take PSL enthusiasts back to that year. As a result, fans of PSL had the chance to relive the memorable year of the drink's introduction through music.