After frequently seeing posts on social media about ketchup accidents, Heinz developed a comprehensive insurance and social assistance package covering 57 different types of damage for those who believe that Heinz is always worth the risk. This insurance, designed to tackle the notoriously stubborn ketchup stains, covers carpets, clothing, cars, and even pets.

The inclusive insurance campaign offers specific compensations for minor accidents. These compensations include services such as house cleaning, laundry assistance, mechanic services, and relaxing spa treatments. Passant El Ghannam, Marketing Director at Kraft Heinz MEA, said about the launch of this insurance service, "As Heinz, we know that our fans' love for our ketchup can sometimes be a bit exaggerated. Our research tells us that 48% of them always experience ketchup accidents, but 91% swear that their love for Heinz makes it all worth it. Therefore, we're introducing ketchup insurance to turn mixed moments for our unwavering fans into pure joy and comfort. It allows them to enjoy ketchup incidents without worries."

Individuals using Heinz ketchup can request benefits from any of the compensations covered by insurance in the event of any ketchup accident. Currently, it's quite easy to take advantage of the insurance service available only in Arabia. Victims of such incidents can apply by using the #HeinzKetchupInsurance tag through Heinz Arabia's website and social media channels.