Heinz is gearing up to paint the world pink with its latest collaboration with Mattel. Prepared in celebration of Barbie's 65th anniversary, this sauce, named "Barbiecue," carries the iconic pink color of Barbie.

As the Barbiecore trend continues to spread rapidly, the latest addition to the movement is Heinz's Barbiecue sauce. Heinz's goal with this pink-colored mayonnaise is to bring the color revolution Barbie has initiated in the fashion industry to the food sector.

For now, Barbiecue, which will only be available in the UK and Spain markets, will have its first 5,000 bottles purchasable directly from the Heinz website. The product, with a price tag of £3.39, is expected to be available in other retail stores in the coming months.