Instagram has added a new WhatsApp sticker for Stories, which enables you to drive clicks towards a private WhatsApp chat direct from your Stories posts.

The new WhatsApp sticker, which is now available in the Stories sticker tray, lets you link through to your WhatsApp presence, by providing your phone number for verification.

Which could be a good way to raise awareness of your business’ WhatsApp channel, where you can share updates via DM, while it could also help to drive more direct discussion with potential customers, deepening bonds in Meta’s app.