Instagram has rolled out the feature to add links to Reels content. Previously only available for sponsored content, this feature is now also available for organic Reels. With this update, Reels can be used not only for views and engagement but also as a direct referral tool.

Content creators can now diversify their traffic and revenue models by adding links to their Reels, which have high reach potential. Content with a high likelihood of going viral can direct followers to different platforms with a single click. That also opens up new opportunities for link-based collaborations.

From a business perspective, Reels are now more functional for generating website traffic. The ability to direct users to product pages, campaigns, or announcements enables a clearer link between Reels performance and sales.