Instagram has made a visual update that will be of particular interest to content creators and designers. Adam Mosseri, the platform's manager, announced that images with a 3:4 aspect ratio will now be considered ideal for feed posts. The new recommended size has been set at 1080 x 1440 pixels. With this change, Instagram aims to provide a more immersive visual experience that spans the entire screen.

Unlike the previously used 4:5 ratio images, the 3:4 size offers users more visual space. That makes content more eye-catching and takes up more space on the user's screen. Sample comparisons show that this new ratio looks more aesthetically pleasing in the visual feed and adapts better to mobile screens.

Following Mosseri's statements, designers and social media managers have begun revising their content production processes to align with these new dimensions. Instagram's move aims to increase the time spent on the platform and boost engagement. Adapting to this change is of great importance for all users and brands in terms of content quality.