Instagram has added another feature very similar to TikTok that lets you do video replies. Instagram’s new feature will enable users to reply to comments via Reels. The feature is called Reels Visual Replies and will help creators reply to comments in the form of a sticker on their posts. 

We are predicting that Reels Virtual Replies will help Instagram to increase engagement on the platform. Thanks to this feature, if a user comments on a reel you’ve posted, tapping the “reply” button will let you add a sticker of the comment into a new reel, which you can then move around or change its color.

It is announced that Reels has become the primary driver for engagement growth on Instagram from Meta CEO and founder Mark Zuckerberg. He is also saying that; “Millions of users around the world are interacting with the short videos on Instagram, sharing them with their friends and family, saving it, or appreciating the content by leaving a like or a comment.” Although TikTok and Instagram compete with each other, Instagram continues to imitate many of TikTok's features.