Instagram recently partnered with Rotterdam-based brand design agency Studio Dumbar/DEPT. This new collaboration, initiated by Meta, aims to highlight that Instagram is no longer just a platform for sharing photos and to breathe new life into its brand identity by reflecting the organic movements of its global user base.

At the core of the concept shaping the user experience is the imperfect nature of real human interaction. Static logos and graphics resonate with users' natural actions, being altered with dynamic elements like camera movement or scrolling.

Studio Dumbar/DEPT plays a critical role in creating this dynamic identity, showcasing the diversity of tools offered on the platform and highlighting Instagram's creative potential for users.