Instagram has updated its visual identity by revamping the iconic handwritten logo it has used for nearly 10 years. The new design preserves the handwritten character while incorporating the clarity of a more straightforward, printed typeface. This gives the platform’s logo a simpler and more modern look.

The change is notable as it marks the first time in a long while that Instagram has revisited its visual identity. In announcing the new design, Instagram’s head, Adam Mosseri, noted that the current logo had remained unchanged for about 10 years. It was emphasized that the redesign aligns with the philosophy of simplicity that has defined Instagram since its early days.

Rather than creating an identity completely distinct from the previous design, the new logo takes an approach that preserves the familiar structure. The combination of handwritten characters with cleaner letterforms brings the past and the present together in a single design. The change brings the platform’s long-standing visual language into a more contemporary style.