Instagram’s Competitive Insights feature lets brands and creators compare their performance with other accounts. Users can add up to 10 public profiles through the professional dashboard. According to Meta, access requires an eligible Meta One subscription and a public professional account.

Users can review post, Reel and ad counts, net follower changes, and standout content for a selected period. This brings competitors’ publishing activity and content performance into one place.

However, a sudden rise in followers does not, on its own, prove that an account has bought fake followers. The figures offer comparisons rather than definitive explanations for growth. Similarly, publishing more posts does not necessarily mean that an account’s content is performing better.