Instagram’s new “Instants” feature was launched as a system based on quick photo sharing. Although the feature is intended for sharing moments with close friends, it has received mixed reactions from some users due to its unexpected and rapid sharing mechanism. The feature has sparked debate on social media.

Users are directed to the camera screen by tapping the small photo icon in the app’s message box. The photo taken is automatically sent to mutual followers or the “close friends” list. The system aims to increase the habit of quick sharing.

Instagram’s new feature is based on a Snapchat-like mechanism where content disappears after being viewed. There are also restrictions on taking screenshots. The feature stands out for offering a fast and ephemeral sharing experience. It is expected to change usage dynamics, particularly among younger users.