Jacquemus, owned by French fashion designer Simon Porte Jacquemus, marked its fifteenth-anniversary celebrations on June 10 in Capri (Italy) with a delightful viral campaign. The brand's social media posts, which consisted of a series of bizarre videos, attracted the internet's attention in a matter of hours.

One of the posts features a man ironing his shirt on a surfboard, while another shows a model sipping a cocktail on a forklift. The series continues with a woman riding a cable car with shopping bags and a group of people carrying giant sewing equipment. The people carrying these materials pass by the store in Capri, and we see that the shop window is decorated with a huge slice of lemon.

Palestinian supermodel Bella Hadid also provoked fans with an image from the brand's "La Casa" fashion show, adding to the excitement and leading to speculation about Hadid's potential participation in the anniversary event.