LinkedIn may not seem so cool and artsy compared to other apps, but it remains the leading platform for business connection, and for those looking to boost their industry profile, there may well be a lot of value in these new initiatives.

LinkedIn amplified its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.

Thanks to Creator Mode, LinkedIn gives access to users for creating newsletters, which will also help them to keep in touch with their audience. “Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content.”

That could be a good way to promote more creators to group or gather their chosen topics of interest, helping to boost their presence and thought leadership.