LinkedIn, which generated approximately $1.7 billion in revenue through its premium subscription system in 2023, is trying a different way to increase its earnings by offering a new service for small and medium-sized businesses.

According to the test phase, a monthly fee of $99 is expected to be charged for memberships. It is anticipated that this subscription model will provide some other features, such as an artificial intelligence application for content writing, some new tools to increase the number of followers and elevate the profiles of companies utilizing these improvements.

It is possible to say that this new move by LinkedIn is significant in terms of continuing to diversify the platform's business model owned by Microsoft and striving to offer generally higher usability.