The McDonald's campaign by Nord DDB Oslo gave a new meaning to McDonald's packages in Norway for Norwegians who typically eat out or in their cars. The McDonald's paper bag, created in partnership with famous paper artist Julie Wilkinson, features packaging that represents Norwegian architecture from Norwegian culture.

This special bag's shot was captured by photographer Catharina Caprino, with no digital manipulation involved.

This campaign, which aims to encourage eating at home, will be featured in major cities in Norway and on social media.