The “Kızılay” direction sign on Kennedy Street in Ankara's Çankaya district has become one of the most interesting urban trends in recent days. With the start of the “My Best Ankara Photo” trend, photos taken while hanging from the sign quickly spread across social media, transforming the area into an open-air photo spot in no time.

As interest grew, the sign was first stolen, then the municipality replaced it. However, as the crowds did not diminish, the police began patrolling the area. Still, users' curiosity about the sign has not subsided.

In short, even an ordinary directional sign can become a viral object when it aligns with the right trend at the right time. Kennedy Street has thus become a new “landmark” for both social media and city culture.