Instagram has added two new features to the Reels format. Reels content can now be tagged with an Instagram account or other Reels videos. These tags are clickable by viewers and allow for direct navigation between content. With this update, Reels is transforming into a feed that is not only watched but also discovered.

The new feature offers a new structure that increases engagement for content creators and brands. Adding an account or another Reels video to the video aims to keep users on the platform longer. Thus, the content works not alone, but as a chain that feeds into each other.

On the digital marketing side, this innovation is noteworthy in terms of referral and visibility. Campaigns, products, or series of content can now be designed more fluidly through Reels. That transforms Reels into a more strategic communication space.