We all know more or less about the NFT we have recently heard about. For those who do not know, let me explain it briefly: NFTs are data units stored in a digital ledger called Blockchain, which confirms that a digital asset is unique and cannot be replaced by another.

Many brands have signed NFT projects by keeping up with the digital trend to provide value to their target audience and give them a sense of belonging. In this way, customers can establish a direct connection with the brand, which is an important step that leads the brand to success.

Clinique

Clinique has launched its first limited edition non-fungible token (NFT), modernising its consumer experience and establishing a presence in the metaverse. When the Clinique Black Honey Lipstick was announced on the popular social media channel Tiktok last fall, the sheer berry shade was out of stock everywhere.

The reason for the lipstick's popularity is the large number of TikTok users posting about the brand and the color. The hashtags #blackhoney and #cliniqueblackhoney, posted mainly by teenagers, received more than 36 million views in total. The brand released a limited edition digital version of the product after the event."If you can't buy it in the store, you can have NFT and share the experience," Roxanne Barretto Iyer, vice president of global consumer engagement at Clinique, explained about the product's NFT project.

Crypto Baristas

The world's first NFT-funded coffee store, Coffee Bros!

Season 1 of Crypto Barista begins with 60 caffeine-loving characters using their possessions to open the world's first NFT-funded coffee store.Crypto Barista owners enjoy a lifetime of caffeinated perks at all future cafes and websites. Owners also control the "Barista Bank," a 15% fund set aside from the project's proceeds for future use in the coffee world. Some possible uses for the Barista Bank include supporting coffee charities, further developing the Crypto Barista project, or starting something new.

The Coffee Bros. Crypto Barista project seeks to solve the three sometimes missing pieces in many NFT projects: Governance, Community, and Ownership. The project will evolve through seasonal launches, with each season focusing on a new project in the coffee sector and offering perks and governance to all owners.Brands that adapt to the new digital world and innovations are in the spotlight, especially among young people. It's a great marketing tool for brands to keep up with trends and innovations to attract the young audience that exists and will continue to exist in the digital world.