Instagram is working on a change that will reshape the main feed experience. Under the new layout, users opening the app will be greeted directly with Reels videos. Meanwhile, photo posts and carousel content are set to be removed from the main feed. This change is seen as a step toward further strengthening the platform’s video-centric structure.

The rapid rise of short-form video formats in recent years has transformed user habits. Instagram’s move aims to better align with TikTok-like consumption habits. With visual content taking a backseat, this shift brings with it the need for a new content strategy for brands and content creators.

It is not yet clear whether photo and carousel content will disappear entirely. However, an experience centered around Reels appears poised to have a significant impact across various areas, from content creation to media planning.