With the release of the movie *Spider-Man: A Brand-New Day*, a new trend of carousel posts has emerged on Instagram. Brands from various industries have begun capturing users’ attention by adapting the film’s iconic spider web theme to their social media content.

In this trend, Spider-Man’s web-slinging hand appears in the first image of the carousel post. Images connected by a spider web naturally prompt users to swipe left. As users scroll through the images, the content continues, and the main brand message typically appears in the final image.

This creative format once again demonstrates the influence of pop culture on brands’ social media communication. Newly released movies and trending cultural events can be transformed into attention-grabbing content ideas for brands when used at the right time and with the right approach.