TikTok is gearing up to usher in a new era on its popular video-sharing platform. The company has begun testing its own chatbot named "Tako" with users in the Philippines. Tako, an AI-based chatbot application, aims to provide users with a smarter and more personalized content discovery experience.

Users in the Philippines can access Tako through a dedicated icon located on the right side of videos on TikTok. Much like other AI software, Tako responds to users' questions and assists in providing more information about content. Moreover, Tako enhances the experience by offering recommendations tailored to users' interests or viewing histories, making the experience even more personalized.

TikTok announced that, in order to maintain user safety and experience, it will be reviewing all Tako conversations. This ensures that users can engage in interactions in a safe and positive environment.

Just recently, TikTok revealed that it's testing a new feature allowing users to create in-app avatars with the help of AI. These new steps by TikTok highlight the platform's efforts to enrich the user experience and enable deeper engagement with content.