TikTok is on track to become the second largest social media channel in the world, surpassing the one billion user mark. This means that the application is present in major networks of media consumption. TikTok has published a guide for the month of Ramadan, which includes various indicators such as usage information and case studies to help and inform marketers in their strategies.

The guide is primarily aimed at Indonesian and Malaysian marketers and consists of 12 pages. However, the guide is also suitable for all other countries and marketers who want to reach their audience during the month of Ramadan.

The guide, which provides important use recommendations for the Southeast Asian region, applies to both Western regions and Southeast Asia. Some key usage recommendations offer pretty good deals for in-app marketers during Ramadan.

In the guide, TikTok has published a content column with focus topics and associated hashtags. It also provides guidance on when shopping events will begin. The guide also includes specific planning tips for promotional campaigns.