Usta Dönerci has taken a new step into short-form video content with AVEME, its first vertical series created for social media. This project by the TAB Gıda brand conveys observations from shopping mall culture and daily life to viewers through short, fast-paced, and humorous stories.

The series, which began airing on Instagram and TikTok on August 2, stars Can Güneş and Burak Güneş. The first season, consisting of episodes approximately two minutes long, comprises 30 episodes. New episodes are scheduled to be shared in sets of three each week via the brand’s social media accounts.

Tolga Kemerli, Brand Manager at Usta Dönerci, noted that the project was developed with the goal of creating a content structure that goes beyond traditional commercials. Kemerli explained that the aim is to establish a different kind of relationship with the brand through stories that viewers will want to follow regularly. “AVEME” serves as the first implementation of this approach.