Whatsapp President Will Cathcart has stated that they have no intention of running ads on the messaging interface, however, he mentioned the possibility of running ads on the Status and Channel section of the app.

According the TechCrunch, Cathcart, in an interview given to Brazilian media, states that it’s not suitable to run ads on the messaging section. However, the “Status feature” and the channels could be subject to a paid subscription where special content may be created to paying customers or be used as a platform where the owners can promote their own channels.

A Financial Times news published around two months ago claimed that Meta is actively searching for a way to display ads on WhatsApp but Cathcart has stated that the claims posted on X are not reflecting the truth.