During the June 2023 flood disaster in Ecuador, a rooster being swept along on a piece of wood -called out by its owner with the words “Wilson! Lo siento!”- became one of social media’s most heartbreaking stories - the video quickly went viral thanks to its emotional impact and unique scene. This video, which occasionally resurfaces on Instagram, continues to capture users’ attention.

In recent weeks, Wilson sparked a new content trend. Users began expressing their feelings and attitudes on various topics by adding their own clips to the beginning or end of the original video. This creative approach demonstrated a new way to produce content that is both emotionally charged and interaction-focused.

Some posts that became trends managed to garner a high number of likes and comments. Rooster Wilson and his story transcended the boundaries of a mere animal tale, becoming an icon in social media culture and inspiring users’ creative storytelling.