A new content trend is spreading rapidly across social media platforms during the World Cup. On Instagram, users are sharing videos in which they mimic the goal celebrations of national team soccer players. This trend has quickly gained traction in various countries.

The videos feature match atmospheres, stadium footage, and players’ most iconic goal celebrations as their backdrop. The global interest generated by the FIFA World Cup is particularly accelerating the spread of these videos. Users are creating separate versions for different teams.

Social media platforms are rapidly promoting this trend because these short video formats boost engagement rates. The trend brings fan culture and digital content creation together. It is particularly popular among young users, and new variations are added every day.