Yandex Go, the mobility platform under the Yandex umbrella, has launched its taxi service in Istanbul. The company announced a major investment program in line with its plans to expand its operations in the Turkish market. The new service allows users to digitally manage their taxi-hailing and trip-planning experiences.

Yandex Turkey announced that, as part of its growth strategy, it aims to invest $100 million in the coming period. The announced investment is planned to be directed toward areas such as technology infrastructure, mobility services, and the development of the local ecosystem. This step could contribute to further intensifying competition in Turkey’s digital transportation market.

One of the standout features of Yandex Go is its AI-powered route technology. The system aims to create more efficient routes by analyzing variables such as traffic congestion and road conditions. The goal is to reduce travel times and improve the user experience.